About me

Hi, I'm Phoebe.

I've spent a decade working on products for large companies, and I've watched them use AI to move faster every single year. Small businesses deserve that same edge, without losing the soul that makes people love them.

Small shops are my favorite places in the city: the staff recommendations at a bookstore, the cafe where the owner recognizes my dog, the unassuming gallery full of local work. They are why I have stayed in New York.

A portrait of Phoebe.
What I believe

I want to help small businesses thrive and give them the same edge big companies have.

My principles

Sounds like your business

Every app and project uses your own words for what you sell, so nothing generic goes out under your name.

Stays invisible to customers

They see your taste and your judgment, never the technology behind it.

Fits how you already work

No reshaping your business around an app. I start from the systems you already have and build around them.

Where I've worked

YouTube

Helping build the best experience for creators across the Americas.

Now
Warner Bros. Discovery

Bringing viewers their favorite shows and films on HBOMax.

Before
Oliver Wyman

Advising Fortune 500 companies on their most complex issues across business strategy, supply chain, and operations.

First

Where I studied

University of Southern California

Master of Studies in Law.

Dartmouth College

BA in Economics, Mathematics, and Digital Arts.